Would you like to know exactly how to get started with Attraction Marketing?
If you’ve ever wondered what are the very first few steps you need to take in order to get your perfect customer to start reaching out to you, so you don’t have to go chasing people around and interrupting their lives to show them a presentation about your product or opportunity, well I’m going to show you in this post exactly how to do that.
What I’m going do is I’m going give you the very first three steps, arguably the most important three steps that you need to do to get started with attracting your perfect leads to your business.
The first step to attracting your perfect customer to you is figuring out who you want to attract.
You’d be surprised at how many people don’t do this. Most people are just looking for anybody with a pulse to get in front of their business.
I can tell you, especially if you plan on doing this on the internet, you will have much higher closing rates, and you will have a much more stress free business, if you start by picking a targeted audience. Now I’m not going go into too much detail in this post about how to select a targeted audience because that’s a whole another post
But here’s the best advice I can give on how to select a targeted audience. The people, who are most likely to buy your product or service, join your community or opportunity, are people who have a history of buying similar opportunities and products in the past, or they’re actively searching for them right now.
For example, let’s say that you are in small business and you’re trying to offer your product or service. The most targeted people who are most likely to buy it … It doesn’t mean you can’t get other people to buy it, but the most likely people to gravitate towards you are going be people who either have a history of purchasing or liking a similar product service in the past to what you are offering to the market, or they’re actively searching for information right now on how your product or service solves the problem they have. Does that make sense?
Step two, is that you need to get inside the head of your target audience. You can do this by asking yourself a few simple questions.
Ask yourself things about your prospect like, what is their deepest desire? What do they want most in their life? How do they want their life to be different? What keeps them awake at night? What kinds of things cause them pain? What are they afraid of? What are they typing into Google or Facebook right now to get help with? These are just a few of the questions that you can ask yourself to get inside the head of your audience. The reason you want to do this is because people will be attracted to you when you’re talking about what they’re interested in, not what you’re interested in.
I know that’s so basic, but you’d be amased at how many people spend all their time talking about themselves and their product.
There’s an old saying in marketing, it goes something like this, “If you want to sell your product or service to me, talk to me about the end result.” Does that make sense? What most people are doing is they’re talking about what it is they do, they’re talking about how great their product is and thinking that I need to know all about it. “Let me tell you how long our company’s been in business bla bla bla.” And, “Let me tell you how many ways our company pays out commissions on our compensation plan”, and all of those kinds of things.
This will not attract people. What you have to do is you have to join the conversation that’s already taking place inside of your prospect’s mind. That conversation does not yet have anything to do with your product or opportunity. Notice I said yet. It will eventually have to do with your product or opportunity. But before it does, you first have to join the conversation that’s already happening in their mind..
The last step, step number three, is selecting a marketing channel, educating yourself on the channel and fully utilising what the platform has to offer and the using the data it collects to really target in the 1st step in this post.
If you don’t know what I mean by a marketing channel first of all it is simply the medium that you choose for communicating with your potential prospects. It’s where your target audience spends most of their time.
It could be a Facebook page could be a YouTube channel where you do videos; it could be a blog where you do written content and images, an Instagram page depending on where your ideal target market hangs out online.
These are just a couple of examples and don’t get hung up on what marketing channel you should pick. Again find out where your tribe spend their time and need their questions answered and that’s what is important here is not whether one marketing channel’s better than another, pick the one that you would be most likely to put content on and take action on it.
Most important is the message you deliver on the channel to your audience. Make sure that you have a compelling message that matches what’s going on inside your prospect’s mind. The medium for delivering that message is not priority #1 as at We Are Web Social we just use just 1 platform to communicate and generate leads for our business.
If you’re hitting the confusion and overwhelm button in regards to what platform you should use to generate leads to your business and just maybe things aren’t happening as fast as you need them too here’s the opportunity .
Simply register here for my no BS free online class where it’s all about educating you how we talk to our audience and then deliver the message via the use of Sales funnels and Facebook Ads to generate warm leads all day every day for our business.
If this is for you I look forward to seeing you on the class and as always be sure to enjoy the ride.