Undoubtedly, Facebook and Google ads have completely revolutionised the way marketers utilize the online advertising space. With 2 billion active users each month, Facebook is the melting pot of user activity. Meanwhile, Google reaches billions of people every single day. Both platforms reach a significantly large network which is excellent for advertising and delivering results.
When it comes to your business, do you know which platform is better to use?
Both Facebook and Google ads are excellent customer magnets. But here’s a better perspective for either option for your business to begin with:
Why is online advertising important for your business?
Smartphones are already a daily essential. Numbers suggest that an average person is likely to spend five or more years in a lifetime just browsing through social media. Google has even become synonymous to solutions, just one click and you already have the answers you’re looking for.
Online advertising has allowed consumers to go through your products and information with just one swipe. It has made them empowered, more demanding and eager for answers. This means that marketing is easier, but your competition is bigger. You should be able to connect with the consumers, stand out and convince them that your product or service is the best choice.
Online marketing helps your business by:
➔ Building your brand and spreading awareness
➔ Giving consumers information about your business
➔ Influencing consumers and affecting their behavior
➔ Convincing consumers to patronize your business
➔ Creating broader buying options for your customers
➔ Overall increase your sales
With their broad user connection, Facebook and Google ads are definitely ideal platforms to help your business grow.
What Are Facebook Ads?
Facebook is a social media network, which means the people visiting the site aren’t logging in to initially buy products or avail services. But, with its 2 billion active visitors per month, you can find different target audiences there which means it’s still an excellent platform for you to seek business success.
Facebook ads can come in mobile, desktop, messenger or Instagram. Commonly, it appears in your news feed like a typical post.
Again, the user-intent on Facebook is different from Google, but it provides you with a variety of marketing goals. Facebook ads can help you:
➔ Create branding, spread awareness and referrals
➔ Generate more leads
➔ Add more traffic to your blogs and engage users
➔ Add store visitors and increase your sales
➔ Most customers spend their time on Facebook
➔ Facebook advertising is cheap
➔ Fb ads is fast and gives you immediate results
➔ It’s measurable with the clicks, impressions and conversions
➔ It can drive off-line sales and repeat business
➔ It can increase your SEO rankings by increasing your social signals
Facebook also has this “Custom Audiences” option that allows you to customise your target audience (e.g. demographics, job, income level, hobbies and interests). This makes your market more specific.
Moreover, Facebook has a very low click cost of $1 or even $0.40 at average and often lower. It means you can get 4,000 new people to take a look at your business with just $1 a day or get thousands of business impressions with as little as $30 a month.
What is Google ads?
Google is the largest search engine up to date, and it generates roughly 5 billion searches every day.
Google ads provide a few ways for you to advertise your business:
➔ Search network – these searches appear according to the keywords input by a user (e.g. “house cleaning service”).
➔ Location-based campaigns – You can create this on the search network or Google Maps and is useful if you’re aiming to market locally.
➔ Display network – videos, images, etc. shown on your user’s results when the keywords are related to your website ads and apps.
➔ Google Shopping – eCommerce(selling products online) ads show direct products for related and high-intent searches.
➔ Video – it allows you to show your ads though streaming sites (e.g. YouTube).
➔ Google Ads Retargeting – retargeting will enable you to remarket your business to lost customers and make a sale.
These are just the common forms of Google advertising. Here are other benefits of Google ads:
➔ Increase your brand awareness
➔ Results faster than SEO
➔ Outrank other competing ads
➔ Influence consumers to buy your products or avail your services
➔ Design your ads based on your target’s demographics
➔ Design or schedule your ads to reach your audience at the right time
Google ads have some benefits like Facebook ads too.
If you’re aiming to drive traffic with the intent to convert, then Google ads is an excellent platform. Plus, Google Display Network and YouTube ads are also useful tools for you to establish branding, spread awareness and even provide customer support after purchase. Moreover, you make $2 for every $1 you spend on advertising, doubling your investment on the platform. With all these, Google has an excellent ability to compete with Facebook ads.
Utilising paid searches is an excellent way to reach your target audience and re-engage old leads. But which platform is better to use for your business?
It depends upon your goal.
If you’re aiming to build brand awareness, create more social media traffic and target a more specific audience, then Facebook is the place to be.
On the other hand, if you want a strong search intent with high conversions, then Google is better to use.
However, it’s better to mix both platforms to maximise your business strategy. Generate leads with Facebook ads and close deals with Google ads. Both are cost-effective advertising platforms that can reach billions of people, increase your leads, conversions and sales.
It’s up to you and we are here to help simply CONTACT us here to discuss which PPC platform is best for your business!