Have you asked yourself why is marketing automation for small business is such a big deal? Like why go through all that hassle of automating your business, setting it up and integrating it into your business when you can just go old school? Old school works right? You started your business with just paper and pen, throw in a little MS office products, but that’s everything you need. But, old school results in you running out of time.
With your business now growing you find yourself on always on the go. Who has time to manually check each email you send? And figure how many of your subscribers actually read your newsletters? And because you don’t have time to do simple check-ups your leads end up falling through the gaps. And if you do have leads that come into your website you have no way how to find out where they are.
All these problems can be solved quickly when you use marketing automation tools. Read on to find out how!
1. It Increases Your Interactions with Your Leads
Stop wasting money and time by letting your leads slip past your grip! With business automation tools like Infusionsoft CRM, you can increase your interactions with your leads without having to do the doubling or tripling yourself. An automation software can send emails to your prospects automatically.
No more worrying about having to manually send personalised emails to every single one of your leads. Your automation software will do just that for you. How? Using templates and complicated coding that’s presented to you in an easy to understand platform. So, don’t worry about things getting too complicated because marketing automation tools make their features user-friendly and straightforward.
Remember, it takes around five to seven interactions before leads today, yours included, convert to a brand. Automating your customer relationship management will trigger these interactions and make sure that you achieve your five to seven interactions without lifting a finger.
2. Gives You Higher Conversion Rates
Automation marketing gets you a higher conversion rate by letting you see, find and know all the necessary information about your leads. Information like when did they open your email, what items or parts of your website do they visit the most. And what are their common likes based on their enquiries. Which you can use to build a sales funnel and later on a sales pipeline.
Aside from these facts you also gather essential information like demographics, gender, occupation and lifestyle into a unified system called a database that you can access. Infusionsoft makes this feature even better by allowing you to have access to this valuable database anytime and anywhere as long as you have an internet connection. This data is also accessible to your workers once you give them the needed logins and access.
With a database and an automated business system, you can ensure that your leads don’t slip through the gaps in your business operations. You’ll know where exactly where to find them through your sales funnel which helps you save instead of waste money. And with all these benefits said, it’s no surprise that many companies choose to automate their business and it’s time you do the same too.
Automated email marketing is the perfect tool to build a database of loyal customers you can target with news, offerings and special promotions. We Are Web Social have the experience, software, understanding and reporting capabilities to make your email campaigns a win for your business.
Contact us today to discuss how we can help you save time and increase conversions in your business.